Friends dating reunited co uk
Whatever the truth of the matter, Friends uk was launched in 2000 and users started registering at the rate of one to five a day.By the end of its first year it had 3,000 users, an impressive total for a kitchen-counter operation but hardly enough to take the world by storm.At the time of its sale to DC Thomson Friends Reunited was seen as much less cool than the fast-growing Facebook.As Eden Zoller, principal analyst at new media research group Ovum, said at the time: “Its image has fallen by the wayside.It marks the end of a very British love affair with an enterprise that was born in the spare bedroom of a semi-detached house in Barnet, north London.The way founder Steve Pankhurst tells it, the site was very much the result of a light-bulb moment over the kitchen table.
We saw the internet as the future.”But one investor who ran the rule over the business when it was later put up for sale says the reality was rather less romantic: “The founders went to America to look at which sites were performing well there with the idea of repeating that success over here.” The website that impressed them most, he says, was classmates.com, a site that helped users find classmates from school and college or their workplaces and the military.
He first got involved after the Pankhursts and Porter tried to sell their business for £18million in 2002, when it was making revenues of £6.6million a year.
After that ploy failed, Murphy joined the business as part of a management buy-in, a process that involves newcomers taking a stake in the business in return for investment and expertise.
The founders are believed to have given up 40 per cent of the company’s shares at this point.
“I could see it was a fantastic brand, for which users felt immense loyalty,” Murphy said later.
“On the positive side the site just didn’t stop growing and revenue was flowing — and we were having a fantastic time being interviewed on TV and radio nearly every other day.